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Amazing place as visitor attraction based on empirical and tehoritical studies

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There are numbers of amusement centers that are located in shopping malls in Jakarta that have triggered new competitors to enter the amusement center business, which lead to a high competition. The purpose of the research is primarily to analyze the effect of an amusement center?s product and its place that is located in a shopping mall in Jakarta on visitor?s buying decision and secondarily to study the invention of the shopping mall as the location and the amusement center?s strategy with ?Amazing Place? located in Pacific Place shopping mall as the case study. The research uses descriptive study with quantitative and qualitative approach through distributing questionnaires and interview. As the result, the Amazing Place?s recreational product has a significant effect to attract visitor, whereas the place in the Pacific Place shopping mall does not have a significant effect to attract visitor. The invention of Pacific Place shopping mall as the location is for the shopping mall?s one-stop shopping concept, the mixed-use building concept and the luxury to attract the middle to upper class family. Amazing Place also uses tourism marketing mix elements that include 8P?s to differentiate, promote and maintain its competitiveness. In conclusion, Amazing Place should focus on improving, promoting and maintaining its recreational product, as it is an important factor for visitor to visit.

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Availability

B01436

(wh)

Available

Detail Information

Series Title

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Call Number

1436

Publisher

: Swiss German University., 2013

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

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Edition

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Subject(s)

HTM

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