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Analysing the potentials of movie review web sites in influencing cinemagoers to watch a movie

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The Internet helps people to find information with ease. It also presents information that is generated not exclusively from companies, but also from common people. Hence, many customers seek information on products and services from the Internet, as it is seen as more varied and trustworthy. Cinema industry is growing as there are more movies being produced today in a shorter period of time. Thus, today?s cinemagoers face many choices of films to be watched. Many of them visit movie review Web Sites to find information about movies. These sites are liked since they provide complete information such as movie trailers, reviews, movie casts, storyline and so forth. Hence, they influence and help audiences to decide which movie they would like to watch. Through Focus Group Discussions with occasional cinemagoers and frequent cinemagoers, the study finds out that these Web Sites are influential in helping audiences to make decision in watching a movie or not. The FGDs also reveal that both groups have different opinions on which aspects on movie review Web Sites that they consider in their decision-making. The findings are explained in the five steps of Decision-making process, which are Need Recognition, Information Search, Alternative Evaluation, Purchase Decision and Post-Purchase Evaluation.

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Availability

B01513

(wh)

Available

Detail Information

Series Title

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Call Number

1513

Publisher

: Swiss German University., 2013

Collation

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Language

English

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Classification

NONE

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Edition

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Subject(s)

PR

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