C2C E-Commerce Trust Level Measurement and Analysis in Indonesia

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C2C E-Commerce Trust Level Measurement and Analysis in Indonesia

Hadi, Sayid Ali - Personal Name; Purnama, James - Personal Name; Soetomo, Mohammad A. Amin - Personal Name;

The purpose of this study is to find the level of trust of Indonesian consumers towards C2C E-Commerce system in Indonesia. There are four antecedents of consumer trust that is going to be measured and analyzed to find the Indonesian C2C E-Commerce trust level of Indonesian consumers. This study used the previous study that has been conducted about B2C E-Commerce system in Indonesia and also the similar study that has been conducted in United States of America. Gathering the data using online questionnaire and verify the data by interview some respondents, Structural Equation Modeling, Confirmatory Factor Analysis, and Squared Multiple Correlations were conducted in this study. Results from this study shows that the trust level of Indonesian consumers towards C2C E-Commerce system in Indonesia only 10.7%. Surprisingly, the users of C2C E-Commerce system are high, but the trust level is low, this is because of the third party recognition and some sellers do not provide a payment method that the buyers want and also there is no function that shows the reputation score of sellers.

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B01621 (Rack Thesis) Available

Detail Information

Series Title: -
Call Number: 1621
Publisher: : Swiss German University., 2014
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Indonesia
IT
Trust
analysis
C2C e-commerce
Measurement
Specific Detail Info: -
Statement of Responsibility: -

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