Image of Study of female considerations in purchasing a car in trisakti university

print

Study of female considerations in purchasing a car in trisakti university

The big number of women car buyers and how automotive company decided tornconcentrate in female market segment become the background of this research. Thernresearch examines what are considerations that women make before deciding arnpurchase decision on car buying. The aim of this research is to determine what arernthese considerations that female make which is related to women‟s consumer behaviorrnwhich rooted on consumer motivation.rnThe research is conducted with 44 respondents participated on this research. Usingrnquantitative approach

Availability
B02065 (Rack Thesis)Available
Detail Information
Series Title
-
Call Number
2065
Publisher
: Swiss German University.,
Collation
-
Language
English
ISBN/ISSN
-
Classification
NONE
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Prasetya, Muhammad Azka
Halim, Hasniati
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

File Attachment
No Data
Comments
You must be logged in to post a comment