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Impact of Scuba Driving tourism in Komodo National Park Indonesia towards tourist Satisfication

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The purpose of this research is to know the effect of cognitive disconfirmation, cognitive expectation and emotional experience to customer satisfaction. It focuses on case study of Komodo National Park, Indonesia. Consequently, the research method used a quantitative research. It was supported with primary data from a questionnaire using Likert scale that was collected from 100 respondents from divers, and secondary data from journals, books, and other sources. as the result, it is proven from the fvalue is 38.045 while the value of ftable for n = 100 is 2.46. 38.045 > 2.46 with the significant level of 0,000 because 0,000 < 0,05, referring to this, it can be stated that cognitive disconfirmation variable (X1), emotional experience (X2), cognitive expectation (X3) all together has a positive influence to the customer satisfaction (Y). While the value of R Square (R2) is 0.543. It identifies that 54.3% Cognitive Disconfirmation (X1 Variable), Emotional Experience (X2 Variable), Cognitive Expectation (X3 Variable) simultaneously have a significant positive influence to the tourist Satisfaction (Y Variable) while 45.7% is influenced by other factors.

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B01701

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Detail Information

Series Title

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Call Number

1701

Publisher

: Swiss German University., 2014

Collation

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Language

English

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Classification

NONE

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Carrier Type

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Edition

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Subject(s)

HTM
Cognitive disconfirmation
Emotional experience
Cognitive expectation and tourist satisfaction

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