print

Analysis of Marketing and Other Stimuli Factors towards Consumer Behavior in the Purchase of Kopitiam Restaurants Products in Serpong Area

---

Consumer behavior is regarded as an important tool for an organization; it can help an organization develop their products or brands in a right path. It also helps an organization keep their customer satisfied by knowing more their needs and wants . This research tries to determine factors that influencing the most to the consumer behavior in the purchase of Kopitiam restaurants products in Serpong area. This thesis focuses on surveys of selected Kopitiam restaurants in Serpong, Tangerang, Indonesia. Thus, the research method used a quantitative research. It was supported with primary data from a questionnaire using Likert scale that was collected from 125 respondents that already experienced eating out in Kopitiam restaurants in Serpong area. the secondary data was gathered from journals, books, and other sources. as the results, it is found that Distribution or Place has the highest influence to marketing and other stimuli factors, Motivation has the highest influence to consumer psychology factors, and Culture has the highest influence to consumer characteristic factors. It is expected that this study could lead people who run their business especially Kopitiam to have a better improvement.

---

Availability

B01719

(Rack Thesis)

Available

Detail Information

Series Title

-

Call Number

1719

Publisher

: Swiss German University., 2014

Collation

-

Language

English

ISBN/ISSN

-

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

HTM
Consumer behavior
Marketing and other stimuli factors
Consumer psychology factors
Consumer characteristic factors
Kopitiam

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment