Effectiveness of the pictorial health campaign on cigarette box towards PT X employee's awareness about the dangers of smoking

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Effectiveness of the pictorial health campaign on cigarette box towards PT X employee's awareness about the dangers of smoking

Perangin-angin, Loina Lalolo K. - Personal Name; Kirana, Amin Satria Wahyu - Personal Name;

The purpose of this study is to find the effectiveness and awareness about the pictorialrnhealth campaign. Researcher want to analyze that the pictorial health campaign isrneffective to increase awareness about the dangerous of smoking and reduce thernnumber of smoking in Indonesia. The respondent profile is the employee's in PT. X.rnThe data collection is done by distributing valid questionnaire to 300 employee'srnrespondent in PT. X and proceed using IBM SPSS and AMOS for the statisticalrnanalysis. The result shows that current Indonesian pictorial health reminder label onrncigarette packs do not affect to the intention of smokers to stop smoking even thoughrnthe majority of the respondents are aware and disturbed by the pictures."

Availability

B02060 (Rack Thesis) Available

Detail Information

Series Title: -
Call Number: 2060
Publisher: : Swiss German University., 2015
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Advertising
Smoking
PR
Cigarette consumption
Cigarette
Pictorial Health Campaign
Visual Communication
Specific Detail Info: -
Statement of Responsibility: -

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