The Analysis of Rumah Belajar Education Portals Communication Strategies to Promote Itself

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The Analysis of Rumah Belajar Education Portals Communication Strategies to Promote Itself

Melissa, Ezmieralda - Personal Name; Amalia, Dita - Personal Name;

Communication strategy is plans in order to communicating information related to a specific issue, event, situation or audience. For institutions such as government institution, communication strategy is very beneficial as a promotional tool, since they have a tight budget to fulfilling their needs. one government program that tried to use effective communication strategies to promote itself is Rumah Belajar. By conducting a textual analysis of Rumah Belajar website and In-Depth Interview with thetop management, this study found Rumah Belajar communication strategy still not running at its maximum, while website interactivity still needs to be improved, and still not met their target audiencesΓÇÜ├ä├╢?├æ?┬Ñ needs. Those are the reasons why people still has slightly awareness towards Rumah Belajar.

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B01794 (Rack Thesis) Available

Detail Information

Series Title: -
Call Number: 1794
Publisher: : Swiss German University., 2014
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Awareness
PR
Communication strategy
Government institution
Rumah belajar
Interactivity
Specific Detail Info: -
Statement of Responsibility: -

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