print

Exploring the Influence of Consumers Trust towards Purchase Intention in online Shopping: the Case of Swiss German University Student

---

The convenience of exchanging goods and services over the Internet becomes one of the advantages of online shopping consumers‚Äö?Ñ?¥. Over the years, online shopping consumers keep on increasing, and along with the online shopping popularity, there are some issues arise. Consumers lack of trust is one of the problems when it comes to online shops. in this research, there are four antecedents that aimed to measure consumers trust towards online shopping, which are reputation, size, perceived service quality, and perceived website quality and how these antecedents influenced consumers purchase intention. Researcher chooses these four antecedents with consideration from the previous researchers. the objective of this study is to examine these antecedents which affect consumer trust of students in Swiss German University especially Batch 2010. the researcher used quantitative reserach method and path analysis to fully understand the significance of consumer trust towards consumers purchase intention. This study provides evidence that trust in online shopping is built on perceived of companies‚Äö?Ñ?¥ reputation, perceived companies‚Äö?Ñ?¥ service quality, perceived companies‚Äö?Ñ?¥ website quality and perceived of companies‚Äö?Ñ?¥ size. the four antecedents have significantly effects consumers trust in online shopping but however the companies‚Äö?Ñ?¥ size is the most influental factor to consumers intention to purchase online.

---

Availability

B01796

(wh)

Available

Detail Information

Series Title

-

Call Number

1796

Publisher

: Swiss German University., 2014

Collation

-

Language

English

ISBN/ISSN

-

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Online shopping
Reputation
Size
Perceived service quality
Perceived website quality
Purchase intention PR

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment