The Influence of brand experience in enhancing brand loyalty (in case study of Starbucks South Jakarta)

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The Influence of brand experience in enhancing brand loyalty (in case study of Starbucks South Jakarta)

Perangin-angin, Loina Lalolo K. - Personal Name; Wiratma, Ifi - Personal Name;

Starbucks is a company engaged in the field of Coffee Shop. The purpose of this study is to analyze the consumer?s experience with Starbucks brand, and to analyze the influence between Brand Experience in enhancing Brand Loyalty. This research use Correlation Method. Data collecting techniques used for this research is distribution of 100 questionnaires as primary data and Library research as secondary data. Data collected then is analyses with using SPSS 20 Software to find correlation method. It can be concluded there is positive and strong correlation between Brand Experience toward Brand Loyalty.

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B01509 (wh) Available

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Series Title: -
Call Number: 1509
Publisher: : Swiss German University., 2013
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
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Edition: -
Subject(s): PR
Specific Detail Info: -
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