print

The Impact of product presentation in improving sales performance of brand X - a case study of PT XYZ

---

The main purpose of this research is to study and analyze the impact of productrnPresentation in improving sales performance of brand x that pt xyz hadrnImplemented in 2009.rnThe first evaluation consists of looking at the results, if there was growth in sales andrnIncrease in sales target achievements after product presentation implementation.rnThe second evaluation was the use of a self-administered questionnaire amongst thernPhysicians who prescribed brand x.rnAccording to the opinion of the physicians, there is a strong correlation betweenrnProduct presentation and physician prescribing decision; and that sales can bernPredicted through the use of a multiple regression model comprising of round tablernDiscussion (rtd), av show & layman as the independent variables.rnThe result show that the rtd indicator most positively affect product presentationrnAnd product presentation subsequently influence physician prescribing decision andrnSales performance of brand x in positive manner.

---

Availability

M00189

(wh)

Available

Detail Information

Series Title

-

Call Number

189

Publisher

: Swiss German University., 2011

Collation

-

Language

English

ISBN/ISSN

-

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

MBA

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment