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The Influence of social media on corporate reputation - a case study of PT. XYZ, telecommunication company

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The purpose of this research is to study and analyze the influence of social media on corporate reputation which focuses on employees of pt xyz as the participants for this study. The study was divided into four main areas. First, to identify how social media tools are influenced by the activities of the company?çös social media. Second, to determine if the employees, as the participants, are aware of the social media activities of the company. Third, to know how social media as a communication channel manage the corporate image. Fourth, to explore if the participants of the company?çös social media will positively or negatively influence the corporate reputation from social media perspective. The data and analysis are obtained by using the questionnaires from 100 employees that represent pt xyz, it is analyzed using the spss and structural equation model (sem) to do inferential analysis to test the hypotheses. The research result shows the employees?çö social media participation and awareness is high. Facebook, twitter, linkedin and youtube are the potential company?çös social media tools used by the employees in pt xyz. Corporate image has been built by the company?çös social media users?çö participation and awareness that has positively influenced the corporate reputation. The awareness of company social media increases following level of profession and the age.

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Availability

M00246

(wh)

Available

Detail Information

Series Title

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Call Number

246

Publisher

: Swiss German University., 2013

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MBE

Specific Detail Info

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Statement of Responsibility

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