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Competitive analysis key order planning characteristics for hot rolled coil steel products of PT Krakatau Steel to achieve on time delivery

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On-time delivery (otd) is very essential in business activities; one of the most important factors to win the competition is otd, besides quality of product, price, after sales services and other factors that influence buyers' behavior. Time has become a major competitive weapon in today's competition. Being able to respond rapidly to customer's request is often the critical skill for obtaining and retaining valuable customer's business.rnrnThe otd achievements of hot rolled coil (hrc) steel product of pt krakatau steel is relatively low, around 65%, compared with the world class steel producers such as posco from korea and nippon steel from japan which perform at the level of 95%.rnrnThere are five major business processes identified in contributing on-time delivery performances of hot-rolled coil steel product of pt. Krakatau steel. Those business processes are: first, price settlement process done by marketing department in determining price for every period of transaction, second, mill space settlement process done by production manager or her/his superior, third, contract and order sheet preparation done by marketing department after getting approval for technical and financial terms, fourth approval of releasing order sheet to mill in correlated with the term of payment offered by customer, and fifth, production planning activities done by production site to fulfill the accepted orders.rnrnThose five internal process activities trigger customers' behavior which then gives significant impact in performing better on-time delivery of hot-rolled coil product of pt krakatau steel. By improving those business process activities, specifically in marketing department, better on-time delivery performance as standard practice performed by world class steel company, expectedly can be achieved.

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Availability

M00024

(wh)

Available

Detail Information

Series Title

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Call Number

24

Publisher

: Swiss German University., 2003

Collation

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Language

English

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Classification

NONE

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Edition

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Subject(s)

MBA

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