print

Analyzing Ipad consumers behaviour and its impact towards telecommunication operator business strategy (case study PT. XL Axiata)

---

The purpose of this research is to study and analyze factors thatrnInfluence customer decision to buy ipad 3g and ipad wifi, to analyze thernAcceptance factor that influence user in using ipad, to study and analyzernWhether there is potential for telecommunication operator to market its mobilernData service (mds) to ipad users in indonesia.rn This study will help telecommunication operator to identify potentialrnMarket and to produce an effective marketing plan for its mds.rn The research result indicates that from customer decision, technologyrnFactor, psychological factor and situational factor have positive relation tornCustomer decision. The result of analysis in indonesia acceptance factor thatrnBased on acceptance and use of technology shows that performancernExpectancy and effort expectancy have positive relation to user acceptance inrnUsing ipad. The study also found that there is potential for telecommunicationrnTo market its mds product to ipad users in indonesia

---

Availability

M00200

(wh)

Available

Detail Information

Series Title

-

Call Number

200

Publisher

: Swiss German University., 2011

Collation

-

Language

English

ISBN/ISSN

-

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

MBA

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment