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The Impact of market development strategy to improve sales performance with the case study at PT. PMM (confectionery specialist)

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In this study, the author would like to analyze the impact of marketrnDevelopment strategy to sales performance with case study at pt.pmmrn(confectionery specialist). The main purpose of this research is to determinernWhether the correlation between the market development (open few starrnOutlets) and sales performance is significance or not. In this research, primaryrnData is obtained by distributing questionnaires to 100 respondents inrnTangerang, the secondary data is obtained by internal data of pt.pmm, suchrnAs sales quantity, price, financial statement, and the product itself. AnalyzedrnWill use the spss, structural equation modeling and descriptive analysis. ThernResult analysis of this research shows that there is a positive correlationrnBetween market development strategy and sales performance. ThernDistribution network is very important predictor of the market developmentrnStrategy.

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Availability

M00192

(wh)

Available

Detail Information

Series Title

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Call Number

192

Publisher

: Swiss German University., 2011

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MBA

Specific Detail Info

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Statement of Responsibility

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