Analysis on factors affecting satisfaction and loyalty in mutual fund organization. A case study at PT. Trimegah asset management

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Analysis on factors affecting satisfaction and loyalty in mutual fund organization. A case study at PT. Trimegah asset management

tarliman, robi mantik - Personal Name; Pasasa, Linus - Personal Name;

The purpose of this research is to study and analyse the factors affecting customer satisfaction and loyalty in mutual funds organization, a case study at pt. Trimegah asset management. Following the customer satisfaction measurement to see how far the perceived performance of pt. Trimegah asset management has met the expectation of the customers and to identify which factors that are affecting customer satisfaction and loyalty.rnThe primary data is obtained by distributing questionnaires to 100 customers of pt. Trimegah asset management in jabodetabek area, medan, bandung and surabaya. The data is analysed using the spss, amos structural equation model (sem), and descriptive analysis to test the hypotheses.rnThe result shows that the factor that has most influence on customer satisfaction is product qualities. However, pt trimegah asset management still needs to improve the funds sponsor qualities as well as customer services.

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M00269 (wh) Available

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Series Title: -
Call Number: 269
Publisher: : Swiss German University., 2013
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
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Edition: -
Subject(s): MBA
Specific Detail Info: -
Statement of Responsibility: -

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