Customer satisfaction related to the implementation of Shell's promotion mix on B2C lubricant in Bekasi-West Java

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Customer satisfaction related to the implementation of Shell's promotion mix on B2C lubricant in Bekasi-West Java

setiawan, aan - Personal Name; Kisworo, Marsudi W. - Personal Name;

The purpose of this thesis is to analyze variables of shell?s Promotion mix that satisfy customers and the impact of shell?s Promotion mix toward customer satisfaction in bekasi ? West java. The study is significance for the reasons to give the feedback to shell related to the implementation of shell?s Promotion mix that have been done in bekasi ? West java.rnThe result of the study indicates that tv?s Commercial and workshop branding are variables of the shell?s Promotion mix that satisfy customers. Other variables such as personal selling, sales promotion and public relation are the variables of shell?s Promotion mix that need improvement and development.rnThe implementation of all of variables of shell?s Promotion mix has given impact 61.4% toward customer satisfaction.

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Series Title: -
Call Number: 166
Publisher: : Swiss German University., 2010
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
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Edition: -
Subject(s): MBA
Specific Detail Info: -
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