Study of key factors creating customer value chain by using social network as a marketing tool for micro and SME's in Indonesia

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Study of key factors creating customer value chain by using social network as a marketing tool for micro and SME's in Indonesia

nugroho, the sian tjwan sonny adi - Personal Name; Kisworo, Marsudi W. - Personal Name;

The purposes of this thesis paper is to determine the key factors influencing customer value chain of social network as a marketing tool for micro and smes' in indonesia. The variables of questionnaire are measured by using likert scale and spss 17 is used to do reliability and validity tests. The amos 16 is used to find out how strong the relation of key factors creating consumer value chain.rn The research result indicates that community and connectedness are the key factors of social network for creating customer value. Indonesian consumers tend to stay in the community that could get new knowledge, faster and wide information. Social networking marketing should address the new 5ps marketing mix: 1) be unique, 2) focus on consumer need, 3) have a new paradigm to switch consumer perception, 4) persuade to offer attractive benefit and 5) passion to create and expand the communityrnTo support it.

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M00171 (wh) Available

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Series Title: -
Call Number: 171
Publisher: : Swiss German University., 2010
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): MBA
Specific Detail Info: -
Statement of Responsibility: -

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