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Strategy to optimize product combination to increase profitability - a case study in PT Asuransi Allianz Life Indonesia

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Competition among insurance companies in indonesia is very tight, especially among the joint venture companies. The struggle to maintain and expand market share has often meant a preference for a market share strategy as opposed to a strategy emphasizing profitability. The purpose of this thesis is to encourage a shift in the strategic emphasis from market share to profitability and to analyze factors that closely influence an insurance company's profitability. The company can then prepare the appropriate strategy to deal with the tight competition. In this thesis, the important factors involved are product, location and macro economic conditions. Product, particularly unit-linked products, was the main factor affecting the direct profit of the company. The geographic locations in indonesia, especially for big cities, also influenced the profitability of the company.

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Availability

M00177

(wh)

Available

Detail Information

Series Title

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Call Number

177

Publisher

: Swiss German University., 2010

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MBA

Specific Detail Info

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Statement of Responsibility

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