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Key success factors that influence customer's buying decisions in retail online shopping: a case study of electronic commerce retailing in Jakarta, Indonesia

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Internet has changed the way people doing business all over the world including inrnIndonesia. The growth of internet users in indonesia is very fast, highest in thernRegion. Indonesia as a big country has large population, the fourth largest populationrnIn the world. With its unique geographic condition as an archipelago country, internetrnHas given a lot beneficial to the people.rnInternet improves the way of communication, doing daily activities, socialrnInteractions. Online stores prove able to reach between suppliers and buyers all overrnIndonesia to every place, every village and city from far in the west to the east,rnProvide whatever their needs where it was almost impossible in the past.rnThere are many online retail stores exist in the internet, accessible to all internet usersrnIn indonesia. Local players are also rapidly entering the market to compete directlyrnWith global players. But not many of them survive in the competition due to lack ofrnKnowledge and limited study on this topic.rnThis thesis is written to provide a better understanding what are key success factors ofrnIndonesia consumer?s Buying decision in retail online shopping, and how consumersrnOnline behavior in indonesia.

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Availability

M00194

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Available

Detail Information

Series Title

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Call Number

194

Publisher

: Swiss German University., 2011

Collation

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Language

English

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Classification

NONE

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Edition

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Subject(s)

MBA

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