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The impact of promotions strategy to consumer buying decision for life insurance product case study PT. Asuransi Allianz Life Indonesia

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In this study, the author would like to analyze the impact of promotions strategy and consumer behavior to consumer buying decision for life insurance product with case study pt. Asuransi allianz life indonesia. The main purpose of this research is to determine whether the correlation between the promotions strategy is significance or not. In this research, primary data is obtained by distributing questionnaires to 100 respondents in jabodetabek and the secondary data is obtained by using internal data of pt. Asuransi allianz life indonesia, such as premium income, sales force and advertising activities. Analyzed will use the spss, amos, structural equation modeling (sem) and descriptive analysis. The result analysis of this research shows that there are significance correlation between promotions strategy and consumer behavior to consumer buying decision. The promotions strategy is one of key important factor to sales turnover, however to boost up company to highest level other factors such place, product and price should be considered.

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Availability

M00211

(wh)

Available

Detail Information

Series Title

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Call Number

211

Publisher

: Swiss German University., 2012

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MBA

Specific Detail Info

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Statement of Responsibility

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Other version/related

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