print

Increasing company value through ethical behaviour - a comparative analysis between consumer in Indonesia and Germany, Switzerland, Austria and their reactions towards business ethics

---

Increasing company value through ethical behaviour: a comparative analysis between consumer in indonesia and germany, switzerland, austria and their reactions towards business ethics this thesis shall explore the awareness of business ethics in different cultures between indonesian and german speaking countries such as germany, switzerland and austria (gsa). A total participant of 150 people from indonesia and 150 people from germany, switzerland and austria were involved. The total numbers of participants were 300 persons. It shall show how the level of awareness, influenced by the demographic differences can influence the consuming behaviour thus increase the value of a company. The analyses used a 1 to 5 likert scale and compare the differences between indonesia and the gsa countries. Implications of these findings will raise new questions on how to increase and sustain the effects. Recommendations for future references will also be discussed. The analysis was qualitative, an observation of the comparison of the two different groups. It showed that contrary to the assumption of the research, that there is no difference of awareness and understanding of business ethics in indonesia and in germany, switzerland and austria.

---

Availability

M00240

(wh)

Available

Detail Information

Series Title

-

Call Number

240

Publisher

: Swiss German University., 2012

Collation

-

Language

English

ISBN/ISSN

-

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

MBA

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment