APA Style

Baran, Roger J., Galka, Robert J., Strunk, Daniel P.. (2008). Principles of customer relationship management . Ohio: Thomson/South-Western.

Chicago Style

Baran, Roger J., Galka, Robert J., Strunk, Daniel P.. Principles of customer relationship management. Ohio: Thomson/South-Western, 2008. Book.

MLA Style

Baran, Roger J., Galka, Robert J., Strunk, Daniel P.. Principles of customer relationship management. Ohio: Thomson/South-Western, 2008. Book.

Turabian Style

Baran, Roger J., Galka, Robert J., Strunk, Daniel P.. Principles of customer relationship management. Ohio: Thomson/South-Western, 2008. Book.