The Fall of advertising and the rise of PR | Swiss German University Library

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E-book

The Fall of advertising and the rise of PR

Ries, Al - Personal Name;

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Availability

12/00305 658.45 Rie f (wh) Available

Detail Information

Series Title: -
Call Number: 658.45 Rie f
Publisher: [New York] : Perfect Bound., 2002
Collation: 1 online resource (305 p.)
Language: English
ISBN/ISSN: 0060516585
Classification: 658.45
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Public Relation
Advertising - Brand name products
Specific Detail Info: -
Statement of Responsibility: -

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