Analysis of Net Promoter Score System to Improve the Marketing Strategy in Allianz Indonesia

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Analysis of Net Promoter Score System to Improve the Marketing Strategy in Allianz Indonesia

Zuardi, Gunawan - Personal Name; Bachtiar, Arini - Personal Name;

The purpose of this research paper is to find out how Net Promoter Score or NPS could improve the marketing strategy in Allianz Indonesia. nThe result of this thesis will determine the best fit marketing strategy to be applied in Allianz Indonesia to maintain sustainability and support sales in order to gain more profit and achieve significant growth.

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M00146 (wh) Available

Detail Information

Series Title: -
Call Number: 146
Publisher: : Swiss German University., 2009
Collation: -
Language: English
ISBN/ISSN: -
Classification: -
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): MBA
Specific Detail Info: -
Statement of Responsibility: -

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