Development of A Strategy to Sustain Growth in Highly Competitive Market: A Case Study of Establishing a Welding and Coating Department at PT. Sulzer Hickham Indonesia
Every industry will go through industry's life cycle: introduction, growth, maturity and decline. Changes of environment can cause the industry's growth does not always go through the S-shaped pattern, but sometime industries skip maturity, passing straight from growth to decline, or from low to high competition. An appropriate strategy plays the important role for an organization that wants to survive and sustains its growth in fast changing environment. The common hypothetical strategy issues of the changing environment are:nIts environment is changing so that its current strategy is no longer consistent with the needs of the environment and some of its capabilities are inappropriate and insufficient for the future." nProving the hypothesis
M00093 | (wh) | Available |
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