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Development of an After Sales Pricing Strategy - Case Study at PT. DaimlerChrysler Distribution Indonesia

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The purpose of this study is to provide recommendations and after sales pricing guidelines for parts price and labor rate to PT. DaimlerChrysler Distribution Indonesia in order to increase it's competitiveness and finally gain more revenues in after sales business in Indonesia.nnInternal and external analysis have been done to obtain current business situation of PT. DCDI as well as market information of competitors, price positioning, customers behavior and also Indonesian macro conditions, a further SWOT analysis deployed for industry analysis. After sales price strategy has been developed together with recommendations of price positioning, and also financial impact.nnIt was founded that in Indonesia, the competition in after sales business is very competitive and the markets are sensitive about price issue, especially for customers of the old vehicle model which reflected by the decreasing of service retention rate as the vehicle age increase.

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Availability

M00091

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Available

Detail Information

Series Title

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Call Number

91

Publisher

: Swiss German University., 2005

Collation

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Language

English

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Classification

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Content Type

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Edition

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Subject(s)

MBA

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