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A Study on the Employer Branding of PT Asuransi Allianz Life Indonesia in 2001-2003

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To the success of business strategy, especially in talent-intensive business environment, a company must identify, exploit and sustain employment competitive advantage. Employer branding is the tool to ensure the access to sufficient talent flow and to have people at the right time, at the right numbers, with the right mix of skills, attitudes and knowledge, under the right term of employment.nnThe purpose of this thesis is to study how the employer branding strategy of PT Asuransi Allianz Life Indonesia in years 2001 - 2003 was able to attract good talents and the effectiveness of retention program to keep them. This thesis will also study how principles of marketing can be used to build and manage an employment brand.nnThe methodology of the study is by analyzing and comparing data gathered from Allianz Life files, website, and publications and will focus on the impact before and after the implementation of employer branding strategy in attracting and retaining talents. nnThis study reveals that employer branding gives very positive impacts to the whole staffing processes and retention. The strategy to build its employment brand helps Allianz Life Indonesia to retain its employees and to increase their performance so that Gross Written Premium grows rapidly and productivity per employee increases as well. nnNotes: CD is not available

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Availability

M00081

(wh)

Available

Detail Information

Series Title

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Call Number

81

Publisher

: Swiss German University., 2005

Collation

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Language

English

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Classification

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Edition

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Subject(s)

MBA

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