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Market Strategy for an International Certification Company in Indonesia (Case Study TUV International Indonesia)

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The purpose and target of this thesis is to outline a recommendable specific strategy on how to approach and grow in the Indonesian Market as an International Certification Company under the given business environment.nnAs underlying reference I will use the example of the German based International Certification Company TÜV Rheinland Group (operating in Indonesia as PT. TUV International Indonesia) which the author is entrusted to manage since June 1998.nnAfter an extensive visit to the International Certification Industry an empirical approach has been chosen to gain insight to the specific opportunities of Indonesia's Certification Industry. A survey based on meetings with Government Institutions, own industry experience and in-depth World Wide Web research was conducted. The facts gathered were cross-checked with the available accessible numbers. The 5 Forces-Model by Michael Porter and SWOT analysis ware deployed for industry-analysis.

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Availability

M00078

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Available

Detail Information

Series Title

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Call Number

78

Publisher

: Swiss German University., 2005

Collation

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Language

English

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Classification

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Edition

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Subject(s)

MBA

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