print

Marketing Mix Strategy to Increase Sales of the South Sea Pearls Products for PT. X

---

PT.X (The Company") has been operating in a pearl farm industry in Indonesia. As the result of the external and internal factors which is significantly effected the lower sales volume of the south sea pearls product and reduced the revenue of company. The monetary and economic crises in Indonesia is the major problem effected PT. X's performance.nnRepositioning of marketing strategy is needed to faster remarkable changes in the world wide market. The company is decided to change the marketing strategy in order to improve the sales.nnThe problem to be examined in this research engage the main factors that result in the low sales volume of the south sea pearls product and the effective marketing mix strategy to improve the sales volume of the product which means to improve PT. X's revenue and profit.nnThe decision of the company continue to stay in the business is considered due to the high level of demand of the south sea pearl and there is a world wide market for the product.nnSome external and internal factors are significantly effected the pearl sales. The decrease of the sale volume will influence the company is financial performance. The sales volume of the south sea pearls product is determined also by the marketing mix strategy.nnThe purpose of this thesis is to study the low volume of sales in the south sea pearls product in relation to the marketing mix strategy also to determine the extent on how to improve the marketing strategy to increase the sales volume and to increase the revenue of PT.X."

---

Availability

M00058

(wh)

Available

Detail Information

Series Title

-

Call Number

58

Publisher

: Swiss German University., 2004

Collation

-

Language

English

ISBN/ISSN

-

Classification

-

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

MBA

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment