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Strategy to Develop Bancassurance as Potential Sales Channel in Non-Life Insurance A Case Study in PT. Asuransi Allianz Utama Indonesia

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The primary purpose of this thesis is to analyze the importance of bancassurance as potential sales channel in non-life insurance and to set various actions to create value of the relationship with financial institutions, i.e. banks and leasing companies with the purpose of achieving the business objective.nThis research starts with the definition of the problem that partnership with distribution channel is volatile, therefore to grow steadily insurance company should develop partnership with different kind of distribution channel. In the other hand, now days financial institutions need insurance partner in seeking alternative of new source of income. nThe result of this research is to propose a development of specific non-life insurance product that can be offered to the bank partners as bancassurance product.nThis study will give the opportunity that the development of bancassurance in non-life insurance can create the position of PT Asuransi Allianz Utama Indonesia as long term reliable strong local partner with global presence that provide right service instantaneously.

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Availability

M00147

(wh)

Available

Detail Information

Series Title

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Call Number

147

Publisher

: Swiss German University., 2009

Collation

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Language

English

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Classification

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Content Type

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Edition

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Subject(s)

MBA

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