Study on Observation Towards The Customers Satisfaction of Indian Restaurant XYZ and Implemented The New Customers Relation Management (CRM) Strategy on Opening New Restaurant in Jakarta

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Study on Observation Towards The Customers Satisfaction of Indian Restaurant XYZ and Implemented The New Customers Relation Management (CRM) Strategy on Opening New Restaurant in Jakarta

Mahadip, Deepti - Personal Name; Zuardi, Gunawan - Personal Name;

The purpose of the research are to investigate the factors that motivate and influence consumers in choosing Restaurant XYZ, to measure the level of customer satisfaction of Restaurant XYZ and to develop the CRM StrategynThe methodology uses in this research are questionnaire distributed to 50 respondents and Carthesius Diagram analysis in order to identify the services attributes that should be improved. PHStart2 statistical program is used to measure the correlation between age, income and gender of the customers in relation to the services quality level.nThe finding indicate that all of the five services quality dimension do not satisfied the customers. That is why it is need the CRM implementation as soon as possible to help increase the restaurant services. CRM will improved and develop the restaurant with all the branches.

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Series Title: -
Call Number: 145
Publisher: : Swiss German University., 2009
Collation: -
Language: English
ISBN/ISSN: -
Classification: -
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Subject(s): MBA
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