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The Retailing Marketing Mix of Local Supermarket Sabar Subur Tangerang in Order to Increase Competitiveness

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The research was performed at PT Subur Makmur Sentosa, an retailing business in supermarket and department store, and was focused on the supermarket marketing mix strategies. The purpose of the research is to study and provide recommendation to local supermarket Sabar Subur Tangerang about the retailing marketing mix strategies and its impact towards sales in order to increase competitiveness and provide opinion about what consumers needs and wants towards retailing marketing mix strategy of local supermarket Sabar Subur Tangerang in order to increase consumer satisfaction.nnThe research methodology steps are defining the research objectives, problem and hypothesis identification, research design, information types and sources, collecting data by surveys, observation, and interview, determining the sample size, and analysis the data.nnThe internal current condition of supermarket Sabar Subur is sales growth is stable in 10%-11% per year. The external environment of retail business is the competition is tougher, and consumers are more selective in searching the store that gives value to their money. By implementing marketing mix strategies, it expects the sales will growth until 20% - 25% in 2008 - 2012 periods and will increase the net income, and at the end it will increase the competitiveness.

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Availability

M00124

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Available

Detail Information

Series Title

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Call Number

124

Publisher

: Swiss German University., 2007

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Language

English

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Subject(s)

MBA

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