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Integrated Customer Service Application System to Support the CRM Strategy in Allianz Life Indonesia

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The purpose of this research is to analyze and design an integrated customernservice application at Allianz Life Indonesia to support Customer RelationshipnManagement (CRM) strategy. The Call Center Department is an importantndepartment for company that run the services business. The current condition atnAllianz Life Indonesia is the customer service must open many independentnapplication in order to give service to customer, beside that many applications are notnintegrated each others.nThis research especially analyzes and designs an enhancement of applicationnthat can improve customer service level at Allianz Life Indonesia. The researchnmethodology steps are survey, observation and interview to gather important data,nanalyze the problem, design integrated customer service application, analyze result ofnintegrated customer service application and give conclusions.nThe implementation of the application is expected improve the quality ofnservice such as faster delivery time to customer, recording customer voice, generatingnreport customer services activities become easier and increase productivity. There arenalso financial benefits due to the improvement business performance.

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Availability

M00111

(wh)

Available

Detail Information

Series Title

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Call Number

111

Publisher

: Swiss German University., 2006

Collation

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Language

English

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Classification

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Content Type

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Edition

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Subject(s)

MBA

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