Image of Strategic Management for Tourism, Hospitality and Events

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Strategic Management for Tourism, Hospitality and Events

This book provides a comprehensive and current overview of strategic management as applied to tourism, hospitality, and events industries. The fourth edition integrates recent global developments, including the impact of COVID-19, digital innovation, sustainability, and strategic responses across major companies like Airbnb and IHG. Designed for students, educators, and professionals, it includes case studies, diagrams, and access to online learning tools.

Availability
24/001901338.4791 EVA s 2024LibraryAvailable - Available
Detail Information
Series Title
None
Call Number
338.4791 EVA s 2024
Publisher
Abingdon, Oxon, United Kingdom : Routledge.,
Collation
752 pages : illustrations (some color) ; 25 x 17–19 cm
Language
English
ISBN/ISSN
978-1-032-33183-6
Classification
338.4791
Content Type
text
Media Type
unmediated
Carrier Type
volume
Edition
4
Subject(s)
Management
Tourism industry
Hospitality industry
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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