APA Style

Wells, William, Moriarty, Sandra, Burnett, John, Lwin, May. (2007). Advertising: principles and effective IMC practice . New Jersey: Pearson.

Chicago Style

Wells, William, Moriarty, Sandra, Burnett, John, Lwin, May. Advertising: principles and effective IMC practice. New Jersey: Pearson, 2007. Book.

MLA Style

Wells, William, Moriarty, Sandra, Burnett, John, Lwin, May. Advertising: principles and effective IMC practice. New Jersey: Pearson, 2007. Book.

Turabian Style

Wells, William, Moriarty, Sandra, Burnett, John, Lwin, May. Advertising: principles and effective IMC practice. New Jersey: Pearson, 2007. Book.