APA Style

Cravens, David W., Piercy, Nigel F.. (2012). Strategic marketing (10). New York: McGraw-Hill.

Chicago Style

Cravens, David W., Piercy, Nigel F.. Strategic marketing. 10 New York: McGraw-Hill, 2012. Book.

MLA Style

Cravens, David W., Piercy, Nigel F.. Strategic marketing. 10 New York: McGraw-Hill, 2012. Book.

Turabian Style

Cravens, David W., Piercy, Nigel F.. Strategic marketing. 10 New York: McGraw-Hill, 2012. Book.