APA Style

Lu, Xianghua, Zhao, Xia, Xue, Ling. (2016). Is combining contextual and behavioral targeting strategies effective in online advertising? . mou: ACM Transactions on Management Information Systems.

Chicago Style

Lu, Xianghua, Zhao, Xia, Xue, Ling. Is combining contextual and behavioral targeting strategies effective in online advertising?. mou: ACM Transactions on Management Information Systems, 2016. Paper.

MLA Style

Lu, Xianghua, Zhao, Xia, Xue, Ling. Is combining contextual and behavioral targeting strategies effective in online advertising?. mou: ACM Transactions on Management Information Systems, 2016. Paper.

Turabian Style

Lu, Xianghua, Zhao, Xia, Xue, Ling. Is combining contextual and behavioral targeting strategies effective in online advertising?. mou: ACM Transactions on Management Information Systems, 2016. Paper.