APA Style

Kotler, Philip. (2016). Principles of marketing (16). Boston: Pearson.

Chicago Style

Kotler, Philip. Principles of marketing. 16 Boston: Pearson, 2016. Book.

MLA Style

Kotler, Philip. Principles of marketing. 16 Boston: Pearson, 2016. Book.

Turabian Style

Kotler, Philip. Principles of marketing. 16 Boston: Pearson, 2016. Book.