APA Style

Ries, Al. (2002). The Fall of advertising and the rise of PR . [New York]: Perfect Bound.

Chicago Style

Ries, Al. The Fall of advertising and the rise of PR. [New York]: Perfect Bound, 2002. E-book.

MLA Style

Ries, Al. The Fall of advertising and the rise of PR. [New York]: Perfect Bound, 2002. E-book.

Turabian Style

Ries, Al. The Fall of advertising and the rise of PR. [New York]: Perfect Bound, 2002. E-book.