APA Style

O\'Connor, John. (1997). Marketing and information technology : the strategy, application and implementation of IT in marketi . London: Pitman.

Chicago Style

O\'Connor, John. Marketing and information technology : the strategy, application and implementation of IT in marketi. London: Pitman, 1997. Book.

MLA Style

O\'Connor, John. Marketing and information technology : the strategy, application and implementation of IT in marketi. London: Pitman, 1997. Book.

Turabian Style

O\'Connor, John. Marketing and information technology : the strategy, application and implementation of IT in marketi. London: Pitman, 1997. Book.