APA Style
Boyd, Harper W.. (2002).
Marketing management : a strategic decision-making approach (4).
New York:
McGraw-Hill Irwin.
Chicago Style
Boyd, Harper W..
Marketing management : a strategic decision-making approach.
4
New York:
McGraw-Hill Irwin,
2002.
Book.
MLA Style
Boyd, Harper W..
Marketing management : a strategic decision-making approach.
4
New York:
McGraw-Hill Irwin,
2002.
Book.
Turabian Style
Boyd, Harper W..
Marketing management : a strategic decision-making approach.
4
New York:
McGraw-Hill Irwin,
2002.
Book.