APA Style

Boyd, Harper W.. (2002). Marketing management : a strategic decision-making approach (4). New York: McGraw-Hill Irwin.

Chicago Style

Boyd, Harper W.. Marketing management : a strategic decision-making approach. 4 New York: McGraw-Hill Irwin, 2002. Book.

MLA Style

Boyd, Harper W.. Marketing management : a strategic decision-making approach. 4 New York: McGraw-Hill Irwin, 2002. Book.

Turabian Style

Boyd, Harper W.. Marketing management : a strategic decision-making approach. 4 New York: McGraw-Hill Irwin, 2002. Book.