Business analysis and design of open trip planner online marketplace start up company
In travel industry, the existence of open trip planner is rapidly increasing. Amateur open trip planner needs a platform that able to increase their sales and manage their participants. This thesis research objective is to develop a business analysis and design of an open trip planner online marketplace start-up company. To obtain the business analysis and design, deep interview was conducted with several business actors who are active in the travel industry to gain insights of open trip planner industry. Based on the result of discussions, smart business map that already made earlier before the deep interview is able to be verified and revised, thus business model canvas also able to be concluded. Afterwards development of mock up and prototype is needed to do a deep interview for the usability of the prototype. Available features in this platform such as search, comparison, payment options for full payment and down payment, trip creation and participant management. The result concludes that there are mixed responses regarding the needs of marketplace for OTP. For more professional OTP, a marketplace is only a nice feature to have for their administrative works while for amateur OTP travel marketplace is needed to boost their sales, open a new market and create an easier way for them to manage the participants of their trips.
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