The Impact of customer loyalty towards purchase behavior : A case study of Air Asia Indonesia
The airline industry is considered as a promising sector in Indonesia. Due to the increase of economic and national income, the number of passengers is increasing year by year. AirAsia Indonesia is one of the well-known low-cost carriers in Indonesia who has won many prestigious awards. However, the number of low-cost carriers is also increasing, face a higher level of competition in the airline industry makes the management realized that they need a strategy to enhance their customers
B03055 | (Rack Thesis) | Available |
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