Identifying factors affecting millennials | Swiss German University Library

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Identifying factors affecting millennials

Citrananda, Saskya - Personal Name; Adam, M. Riyadh Rizky - Personal Name;

Although DemiBumi has managed to generate an innovative eco-friendly household products and gathered a fair amount of recognition, the brand still struggles to gain customers. Since the enhanced level of consumer awareness of green products, green consumerism has gained increasing attention. The objective of this study was therefore to examine the impact of the perception of green products

Availability

B03030 (Rack Thesis) Available but not for loan - Missing

Detail Information

Series Title: -
Call Number: 3030
Publisher: : Swiss German University., 2019
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): MKT
Price
Green Marketing
Eco Label
Green Packaging
Green Product Value
Green Corporate Perception
Specific Detail Info: -
Statement of Responsibility: -

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