Impact of electronic word of mouth on purchase intention and brand equity : an empirical study of online hotel booking

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Impact of electronic word of mouth on purchase intention and brand equity : an empirical study of online hotel booking

as well as factor analysis. Path diagram analysis is used to test the relationship between each of t - Personal Name;

Electronic Word of Mouth (EWOM) is a communication between individual

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B02243 2243 (wh) Available

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Series Title: -
Call Number: 2243
Publisher: mou : Swiss German University., 2016
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Language: English
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Classification: NONE
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Statement of Responsibility: Cronbach’s alpha

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