Impact of electronic word of mouth on purchase intention and brand equity : an empirical study of online hotel booking

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

Impact of electronic word of mouth on purchase intention and brand equity : an empirical study of online hotel booking

as well as factor analysis. Path diagram analysis is used to test the relationship between each of t - Personal Name;

Electronic Word of Mouth (EWOM) is a communication between individual

Availability

B02243 2243 (wh) Available but not for loan - Missing

Detail Information

Series Title: -
Call Number: 2243
Publisher: mou : Swiss German University., 2016
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): -
Specific Detail Info: -
Statement of Responsibility: Cronbach’s alpha

Other version/related

No other version available

File Attachment

No Data

Comments

You must be logged in to post a comment