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The Factors of guest satisfaction linked to customer loyalty, case study: The Sakala Hotel Bali

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Business and hotel management is a large and most wanted industry in developingrncountry. Although this business is huge in case of development and occupancy, therernare always hotel that lack in occupancy with no reason of low quality of product andrnservices they served. In other word, there are some hotel that already prepared in thernbusiness and knowledge about guest satisfaction in order to have a high profit. Butrnthey will still have difficulties in getting their customer attention. This dissertationrnwill or may recommend, without pro and contra in any statement or study overrnanother. The meaning of this thesis is to learn about or how to analyze critically aboutrna literature review of a statement within each other and compare it with the practicalrnsituation in the real world with the positive rewards of producing a recommendationrnthat may be useful for industries to see from the perception of their customer variationrnfactors of satisfaction and variation factors of reason for guest to be loyal towards thernindustry. In future of this study it may also have an impact towards occupancy rate inrnhotel industry and loyal customer with loyalty program in over a long term. Thisrndissertation was done and edited in Indonesia June 18, 2017, take sample and willrnhelp mostly towards leisure and coastal touristic area or Island with strong culturalrnbackground of society, and similarly looks like Bali Island. Any future study andrnrecommendation regarding this dissertation are well accepted toward improvements.

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Availability

B02593

(Rack Thesis)

Available but not for loan - Missing

Detail Information

Series Title

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Call Number

2593

Publisher

: Swiss German University., 2017

Collation

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Language

English

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Classification

NONE

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Edition

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Subject(s)

HTM

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