Beauty vlogger as marketing tools: the case of Abel Cantika

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Beauty vlogger as marketing tools: the case of Abel Cantika

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A beauty vlogger is a spokesperson that is frequently used as in product advertisements to influence of consumers’ attitude towards the brand and most importantly to purchase the products. Taking the case of Abel Cantika’s vlog ‘lipstick review’. The aim of this research is to understands how women perceived review from beauty vlogger and determine the impact as audiences of beauty vlog on purchase intention. 10 females participated in a focus group discussion

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B02667 2667 (Rack Thesis) Available

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Series Title: -
Call Number: 2667
Publisher: mou : Swiss German University., 2017
Collation: -
Language: English
ISBN/ISSN: -
Classification: 2667
Content Type: -
Media Type: -
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Edition: -
Subject(s): similarity
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Statement of Responsibility: to fit criteria for informants and to find equal respondents. The focus group discussion is to find out about the effects of ‘lipstick review’ by Abel Cantika to their purchase intention. According to

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