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Image of Beauty vlogger as marketing tools: the case of Abel Cantika

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Beauty vlogger as marketing tools: the case of Abel Cantika

expertise - Personal Name;

A beauty vlogger is a spokesperson that is frequently used as in product advertisements to influence of consumers’ attitude towards the brand and most importantly to purchase the products. Taking the case of Abel Cantika’s vlog ‘lipstick review’. The aim of this research is to understands how women perceived review from beauty vlogger and determine the impact as audiences of beauty vlog on purchase intention. 10 females participated in a focus group discussion


Availability
B026672667 (Rack Thesis)Available but not for loan - Missing
Detail Information
Series Title
-
Call Number
2667
Publisher
mou : Swiss German University., 2017
Collation
-
Language
English
ISBN/ISSN
-
Classification
2667
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
similarity
Specific Detail Info
-
Statement of Responsibility
to fit criteria for informants and to find equal respondents. The focus group discussion is to find out about the effects of ‘lipstick review’ by Abel Cantika to their purchase intention. According to
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