Beauty vlogger as marketing tools: the case of Abel Cantika
A beauty vlogger is a spokesperson that is frequently used as in product advertisements to influence of consumers’ attitude towards the brand and most importantly to purchase the products. Taking the case of Abel Cantika’s vlog ‘lipstick review’. The aim of this research is to understands how women perceived review from beauty vlogger and determine the impact as audiences of beauty vlog on purchase intention. 10 females participated in a focus group discussion
B02667 | 2667 | (Rack Thesis) | Available but not for loan - Missing |
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