Analysis of subscribers’ behavior towards email newsletters: the case of loket indonesia
E-mail marketing is a communication tool used for communications between a company and its customers. Loket uses e-mail marketing in form of bi-weekly newsletters to inform their customers about upcoming events. Loket is still developing their newsletter to find the best one that fits to the subscribers. Therefore
B02659 | 2659 | (Rack Thesis) | Available |
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