Utilising online intermediaries (go food) to analyse the impact of brand awareness and brand image towards customer buying decision in small restaurants

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

Utilising online intermediaries (go food) to analyse the impact of brand awareness and brand image towards customer buying decision in small restaurants

and the type of study is causal explanatory study. This research distributes questionnaires to colle - Personal Name;

The purpose of the current research is to expose whether brand awareness and brand image influence customer-buying decision in small restaurants by using GO FOOD. This research has brand awareness and brand image as the independent variables. Brand awareness uses brand recognition and brand recall for the indicators. Brand images uses products attributes

Availability

B02552 (Rack Thesis) Available

Detail Information

Series Title: -
Call Number: 2552
Publisher: : Swiss German University., 2017
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): partially brand awareness has no significant influ
Specific Detail Info: -
Statement of Responsibility: and brand personality for the indicators. Those independent variables are tested to know their influence toward customer buying decision as the dependent variable. The current research is resulting qu

Other version/related

No other version available

File Attachment

No Data

Comments

You must be logged in to post a comment